Few brands can compete with Cartier in terms of a brand recognition that is commensurate with excellence. Even for those who have never experienced the product, the Cartier label is universally associated with luxury merchandise of the highest quality
But how did Cartier achieve this globally celebrated position? What exactly escalated the, now world famous, label to spotlight position? How does Cartier retain its lofty status in our dynamic and competitive modern world? To answer these questions it is necessary to consider exactly what Cartier has consistently done best; what values it adheres to and ultimately, what is different about its product.
Since Maison Cartier’s foundation in 1847 and the establishment of its first retail outlet in Paris in 1899, the family of master jewellers became dedicated to achieving perfection and realizing grand ambitions. Rapidly expanding its international empire and reputation, during the first part of the 19th century, their product became a favourite amongst royalty, aristocracy and later, celebrities of stage and screen.
Maintaining a pioneering spirit and flair for innovation has kept Cartier in the forefront of public attention. The original jewellery designs, inspired by the natural world and international travel, resulted in a unique modernity. This established a new and desirable aesthetic which remains fundamental to the modern production process and is still alluring to the most exclusive clientele.
Since the earliest days, Cartier’s creative team has fashioned, precious metals and gems into the most exquisite jewellery and intricate watches. Only the most skilled artists, designers and artisans are employed by the company. After the most perfect materials have been selected, sublime artistry combined with precision and delicate engineering results in treasures of undeniable superiority.
This continued quest for perfection results in the Cartier brand’s enduring and timeless appeal, embracing both historic values and the demands of the current era.