Corum

Corum Watches

In 1955 ‘Corum’ was first established in La Chaux-de-Fonds by Gaston Rieshis and his nephew, René Bannwar. Captivated by the word "quorum", meaning the minimum number of persons needed to approve a decision, the two men adopted a simplified form of this for their brand name. Perceptively, a key pointing upward completed the logo, the symbol suggesting “mysteries waiting to be unlocked”.

From the outset, Corum's founders were determined to place their brand at the forefront of the Swiss watchmaking industry. Focusing on creating innovative styles and original mechanisms, Corum wristwatches stood out for the originality of their stunning designs. From the mid 20th century, models included: the ‘Chinese Hat’ for women, the ‘Coin’ watch and ‘Romulus’. Significant examples would remain part of the current collection, such as the ‘Admiral's Cup’, and the highly unusual, ‘Golden Bridge’ design. Introduced in 1980, the Golden Bridge is still considered to be Corum’s flagship model with its exclusive linear baguette movement. The avant-garde styling of this piece displays the movement at the centre of a transparent sapphire crystal case; its unique aesthetic appeal ensures its continued popularity.

 

By adopting creativity and boldness as definitive guiding principles Corum has remained a leading player in the field of ‘Haute Horlogerie’. The present day company continues to pursue the path established by its founders. Corum is dedicated to constantly reviewing its iconic collections, using cutting edge technology, to enhance the designs to satisfy modern sensibilities. The continuity and the longevity of its collections is evidence of Corum’s lasting popularity and success. The Admiral’s Cup collection has been “…sailing the oceans.” for over half a century, while the Golden Bridge has influenced watchmaking history for in excess of three decades.

 

The original selection of a key pointing skywards was clearly prophetic in creating the Corum brand identity as it remains a continuing,

 

“….. reminder of the ingenuity and perseverance a watchmaker must possess if he is to master time.”

In 1955 ‘Corum’ was first established in La Chaux-de-Fonds by Gaston Rieshis and his nephew, René Bannwar. Captivated by the word "quorum", meaning the minimum number of persons needed to approve a decision, the two men adopted a simplified form of this for their brand name. Perceptively, a key pointing upward completed the logo, the symbol suggesting “mysteries waiting to be unlocked”.

From the outset, Corum's founders were determined to place their brand at the forefront of the Swiss watchmaking industry. Focusing on creating innovative styles and original mechanisms, Corum wristwatches stood out for the originality of their stunning designs. From the mid 20th century, models included: the ‘Chinese Hat’ for women, the ‘Coin’ watch and ‘Romulus’. Significant examples would remain part of the current collection, such as the ‘Admiral's Cup’, and the highly unusual, ‘Golden Bridge’ design. Introduced in 1980, the Golden Bridge is still considered to be Corum’s flagship model with its exclusive linear baguette movement. The avant-garde styling of this piece displays the movement at the centre of a transparent sapphire crystal case; its unique aesthetic appeal ensures its continued popularity.

 

By adopting creativity and boldness as definitive guiding principles Corum has remained a leading player in the field of ‘Haute Horlogerie’. The present day company continues to pursue the path established by its founders. Corum is dedicated to constantly reviewing its iconic collections, using cutting edge technology, to enhance the designs to satisfy modern sensibilities. The continuity and the longevity of its collections is evidence of Corum’s lasting popularity and success. The Admiral’s Cup collection has been “…sailing the oceans.” for over half a century, while the Golden Bridge has influenced watchmaking history for in excess of three decades.

 

The original selection of a key pointing skywards was clearly prophetic in creating the Corum brand identity as it remains a continuing,

 

“….. reminder of the ingenuity and perseverance a watchmaker must possess if he is to master time.”